Writers: Iris Salvante, Tobey Fhar Isaac Calayo
Graphics: Jia Moral, Sarah Mondoy, Krystle Mae Labio
Moderator: Allysa Jane Fincle, Marian Lorrice Apostol
They were dubbed as the King of the Roads in the 90s. Their history, which goes way back after World War 2, has deeply imbued the Philippine culture and even the Filipinos’ sentiments [1].
With the approaching January 31 deadline to consolidate jeepney franchises in compliance with the modernization program, exchanging views about the transition and nostalgia has surfaced in mainstream and online media.
The continued modernization discussion has resulted in some positive outcomes. Around 70% of jeepney franchises and operators have already signed up to consolidate. Also, a local manufacturer came up with an e-jeepney that’s compliant, significantly cheaper than the proposed modern PUV and has maintained the traditional jeepney appearance [2].
However, amidst the modernization plan, the commuters’ condition and a dignified livelihood for jeepney drivers and operators, especially those who won’t be able to consolidate, are still uncertain [3].
Biyaheng Nakaraan!
The colorful and iconic jeepneys reign premier in the mass transportation outlook of the Philippines; let’s delve into its history! The end of the Second World War also saw the departure of colonial Americans; however, they left numerous vehicles, some of which were the U.S. Army Truck Willys jeep, and in the ruins of the Philippines emerged ingenuity out of necessity to survive and continue mass transportation beyond the havoc and disrepair of the war, enterprised individuals sought after the jeepneys and repurposed them to ferry people across the nation – the iconic vehicles that blossomed out of this has continuously developed to form the backbone of the urban jungle of the nation, consequently emerging also in different ruralities and provinces (1).
The “Dyip” Experience
Philippine Jeepney exemplifies Filipinos’ hard work and resilience. Locally fabricated, it represents ingenuity and resourcefulness. But what makes it more popular are the personalized murals and accessories jeepney owners have their jeep made (1).
The painted designs show religious beliefs, local proverbs, etc. Who will forget lines such as “Katas ng Saudi” and “God Knows Hudas Not Pay” that caught every first-time passenger’s attention? Not to mention the festive accessories that show the Spanish influence in the country (1).
The modernization campaign aims for safer transportation and sustainability. But as an authentic part of the country’s culture, the current generation whose majority likely experienced riding the King of the Roads, will always remember or maybe miss the notorious way drivers would squeeze their way out of the traffic and the bass-heavy sounds that awaken the consciousness of every student and employee passenger in the morning.
What is PUVMP?
Public Utility Vehicle Modernization Program (PUVMP) is an initiative launched on June 19, 2017, by the Department of Transportation to upgrade traditional jeepneys into environment-friendly, safe and convenient PUVs with due regard to Persons-with-Disabilities (PWDs) passengers (4).
Part of this program is the need to consolidate or merge among smaller transport industry players by forming cooperatives or corporations (4).
To lessen the cost for the small operators who will be affected by the modernization, a special loan program with Landbank and DBP can assist operators and drivers in financing a new PUV (4).
The Striving Jeepney Drivers and Commuters
Currently, more than 70% of drivers and operators have consolidated their franchises already. Those who have not consolidated yet are still weighing their options or waiting for a longer grace period to comply. Most of them pains about the 1.3 – 3 million pesos government proposed e-jeep (2). Then, some have accepted the future and thought about finding another job that will support their family.
On the other hand, there’s a buzz about a possible fare hike, which the government dismissed. As modernization is moving forward, commuters also feel the decreasing presence of jeepneys (3). Some are coming late to work because they still prefer to ride a jeepney, which is the cheapest option.
Conclusion
Modernization is a sign of progress and it’s the long-term solution to the traffic and pollution that commuters and those with private vehicles battle for the longest time.
Nevertheless, preservation doesn’t have to be an obstacle to modernization. It’s more than just nostalgia or cultural significance. It’s about being proud of our own innovation and continuing its legacy (1).
Lastly, most commuters are minimum wage earners and not all routes generate a decent income for the drivers. Although modernization is somehow an answer to these issues in the long run, commuters’ and drivers’ immediate concerns are not just valid but an issue that deserves the same level of attention from the government in the process of modernization.
Session’s Questions
- Share your jeepney nostalgia.
- As a passenger, what changes are you looking forward to from the modernization?
- Words of encouragement for the commuters and jeepney drivers affected by the forthcoming modernization.
References:
1. Commentary (2024). Modernization vs Nostalgia. The Daily Tribune.
https://tribune.net.ph/2024/01/modernization-vs-nostalgia/
2. Yonyiel, A. (2024). Gawang Pinoy para sa kapwa Pinoy: This jeep manufacturer sells cheaper e-jeepney with iconic ‘King of the Road’ look. The Philippine Star.
https://philstarlife.com/news-and-views/835899-francisco-motors-cheaper-e-jeepney-with-iconic-kng-of-the-road-look?page=4
3. Beltran, M. (2024). Philippines’ Jeepney Transition Plan Runs into Gridlock. Nikkei Asia.
https://asia.nikkei.com/Business/Transportation/Philippines-jeepney-transition-plan-runs-into-gridlock
4. 2024. PUV Modernization I LFTRB. GOV.PH.
https://ltfrb.gov.ph/puv-modernization-2/
2024 CUTIE 
